Fashion Nerds

Hip-hop style

Music videos, everyday looks and artist-founded labels carried hip-hop’s influence across the 2000s. A varied wardrobe became the basis for substantial fashion businesses.

Oversized casualwearSportswear and sneakersBold jewelry and branding

About Hip-hop style

Hip-hop’s influence reached far beyond music in the 2000s. Oversized T-shirts, loose denim, sports jerseys, sneakers and jewelry circulated through videos, performances and everyday dress. Artist-founded labels helped turn this cultural influence into major fashion businesses. The wardrobe was varied: women paired fitted tops and low waists with bold accessories, while designers also offered tailoring.

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