
Jennifer Lopez in Sean John
Sean John · 2000
Music videos, everyday looks and artist-founded labels carried hip-hop’s influence across the 2000s. A varied wardrobe became the basis for substantial fashion businesses.
Hip-hop’s influence reached far beyond music in the 2000s. Oversized T-shirts, loose denim, sports jerseys, sneakers and jewelry circulated through videos, performances and everyday dress. Artist-founded labels helped turn this cultural influence into major fashion businesses. The wardrobe was varied: women paired fitted tops and low waists with bold accessories, while designers also offered tailoring.
Hip-hop and a fashion business