Fashion Nerds

Moscow, Russia

Alena Akhmadullina

  • Fairy-tale imagery
  • Illustrative prints
  • Decorative embroidery

Alena Akhmadullina founded her label in Saint Petersburg in 2001 and established a Moscow retail and atelier presence. Russian fairy tales inform her original prints, decorative surfaces and distinctive silhouettes.

Official website
Portrait of Alena Akhmadullina
Moskvich Mag · Copyrighted; see source terms.

Five looks to know

Model in a burgundy sleeveless dress with flowing pleats.

Collection selection

Alena Akhmadullina — Look 1, Resort 2020

Resort 2020

A pared-back silhouette shows the collection’s more restrained direction.

Photo: Courtesy of Alena Akhmadullina
Model in a belted checked shirtdress and brown boots.

Collection selection

Alena Akhmadullina — Look 9, Resort 2020

Resort 2020

Tailored checks provide a quieter counterpoint to decorative looks.

Photo: Courtesy of Alena Akhmadullina
Model in an orange patterned coat layered over a pale outfit.

Collection selection

Alena Akhmadullina — Look 17, Resort 2020

Resort 2020

Surface pattern animates a practical long outer layer.

Photo: Courtesy of Alena Akhmadullina
Model in a blue dress with a dark bird-patterned asymmetric overlay.

Collection selection

Alena Akhmadullina — Look 24, Resort 2020

Resort 2020

The asymmetric bird motif connects decoration with a simple silhouette.

Photo: Courtesy of Alena Akhmadullina
Model in an embellished dress with pale puff sleeves.

Collection selection

Alena Akhmadullina — Look 32, Resort 2020

Resort 2020

Embellishment and puffed sleeves preserve the label’s storybook sensibility.

Photo: Courtesy of Alena Akhmadullina

Collections & archive pieces

1 collections represented · 1 piece

Resort 2020

1 piece