Fashion Nerds

Daymond John and the FUBU founders

  • Hip-hop apparel
  • Sportswear

Daymond John, Carl Brown, J. Alexander Martin and Keith Perrin built FUBU into a defining name in hip-hop apparel. Working together on design, production and promotion, they developed clothing aimed at an audience underserved by established fashion brands.

Official website

Five looks to know

Black tuxedo jacket by FUBU — Daymond John and the FUBU founders, 1992–2007

Collection selection

Black tuxedo jacket by FUBU

1992–2007

The museum attributes this black tuxedo jacket to FUBU and dates it 1992–2007, a range spanning two decades. Its construction combines worsted wool with synthetic satin. The source does not identify a runway season or an individual garment designer.

Collection of the Smithsonian NMAAHC; Gift of the Black Fashion Museum founded by Lois K. Alexander-Lane
Pinstriped Baseball Shirt, FAM-62714 — Daymond John and the FUBU founders, Date not stated

Collection selection

Pinstriped Baseball Shirt, FAM-62714

Date not stated · Official product catalog; season not stated

FUBU lettering across a pinstriped baseball shirt connects the current Japanese catalog to the brand’s sportswear identity.

FUBU Japan
Hockey Shirt, FAM-62712 — Daymond John and the FUBU founders, Date not stated

Collection selection

Hockey Shirt, FAM-62712

Date not stated · Official product catalog; season not stated

The oversized number and contrasting sleeve bands apply a hockey-jersey format to FUBU’s streetwear vocabulary.

FUBU Japan
Velour Track Jacket, FAM-52715 — Daymond John and the FUBU founders, Date not stated

Collection selection

Velour Track Jacket, FAM-52715

Date not stated · Official product catalog; season not stated

Velour and contrasting sleeve panels give the zip-front track jacket a soft, textured finish.

FUBU Japan
Metallic Denim Jacket, FAM-51304 — Daymond John and the FUBU founders, Date not stated

Collection selection

Metallic Denim Jacket, FAM-51304

Date not stated · Official product catalog; season not stated

Metallic denim adds a reflective surface to the label’s familiar workwear jacket structure.

FUBU Japan

Archive pieces, grouped by date

1 piece

1992–2007

1 piece · Season not recorded

About Daymond John and the FUBU founders

FUBU’s prominence in the 1990s helped demonstrate the commercial power of independent Black fashion entrepreneurship.