Fashion Nerds

Malmö, Sweden

Emma Hedlund

  • Unexpected colour
  • Texture contrasts
  • Fluid tailoring

Emma Hedlund co-founded CMMN SWDN after studying in London and working in fashion design in Paris. Her strength in colour and materials complements Saif Bakir's approach to the masculine silhouette, bringing unexpected elements into their collections.

Group photograph of Saif Bakir and Emma Hedlund

Pictured: Saif Bakir and Emma Hedlund.

Lina Arvidsson / Elfa — joint portrait · Copyrighted; see source terms.

Five looks to know

CMMN SWDN  — Look 1 — Emma Hedlund, Copenhagen Fall 2025

Collection selection

CMMN SWDN — Look 1

Copenhagen Fall 2025

Designed by Emma Hedlund, Saif Bakir for CMMN SWDN ’s Copenhagen Fall 2025 collection.

Umberto Fratini / Gorunway.com
CMMN SWDN  — Look 7 — Emma Hedlund, Copenhagen Fall 2025

Collection selection

CMMN SWDN — Look 7

Copenhagen Fall 2025

Designed by Emma Hedlund, Saif Bakir for CMMN SWDN ’s Copenhagen Fall 2025 collection.

Umberto Fratini / Gorunway.com
CMMN SWDN  — Look 13 — Emma Hedlund, Copenhagen Fall 2025

Collection selection

CMMN SWDN — Look 13

Copenhagen Fall 2025

Designed by Emma Hedlund, Saif Bakir for CMMN SWDN ’s Copenhagen Fall 2025 collection.

Umberto Fratini / Gorunway.com
CMMN SWDN  — Look 20 — Emma Hedlund, Copenhagen Fall 2025

Collection selection

CMMN SWDN — Look 20

Copenhagen Fall 2025

Designed by Emma Hedlund, Saif Bakir for CMMN SWDN ’s Copenhagen Fall 2025 collection.

Umberto Fratini / Gorunway.com
CMMN SWDN  — Look 22 — Emma Hedlund, Copenhagen Fall 2025

Collection selection

CMMN SWDN — Look 22

Copenhagen Fall 2025

Designed by Emma Hedlund, Saif Bakir for CMMN SWDN ’s Copenhagen Fall 2025 collection.

Umberto Fratini / Gorunway.com

Collections & archive pieces

1 collections represented · 1 piece

Fall 2025

1 piece

About Emma Hedlund

The partnership explores the space between softness and structure, developing clothing in which contrasting cultural references and fluid ideas about gender inform both fabric and shape.