Fashion Nerds

London, United Kingdom

Eudon Choi

  • Reworked tailoring
  • Menswear details
  • Playful restraint

Eudon Choi trained in menswear in Seoul before graduating from the Royal College of Art and launching his London label in 2009. His womenswear adapts menswear construction and fabrics through precise cuts, unexpected details and a restrained but playful use of color.

Official website
Portrait of Eudon Choi
Dylan Thomas / Eudon Choi · Copyrighted; see source terms.

Five looks to know

Olive utility ensemble by Eudon Choi, Resort 2027.

Collection selection

Olive utility ensemble

Eudon Choi — Resort 2027

Reworked utility pieces suit the collection’s urban setting.

Photo: Courtesy of Eudon Choi
Rust draped summer dress by Eudon Choi, Resort 2027.

Collection selection

Rust draped summer dress

Eudon Choi — Resort 2027

A flowing hem contrasts with the architectural surroundings.

Photo: Courtesy of Eudon Choi
Gray shaped sleeveless top by Eudon Choi, Resort 2027.

Collection selection

Gray shaped sleeveless top

Eudon Choi — Resort 2027

Seaming creates shape within a restrained tailored surface.

Photo: Courtesy of Eudon Choi
Pink drop-waist dress by Eudon Choi, Resort 2027.

Collection selection

Pink drop-waist dress

Eudon Choi — Resort 2027

A gathered skirt introduces playful volume to summer dressing.

Photo: Courtesy of Eudon Choi
Back-fastened dark blazer by Eudon Choi, Resort 2027.

Collection selection

Back-fastened dark blazer

Eudon Choi — Resort 2027

Unexpected fastening changes how a classic blazer is worn.

Photo: Courtesy of Eudon Choi

Collections & archive pieces

1 collections represented · 1 piece

Eudon Choi — Resort 2027

1 piece