Fashion Nerds

Stockholm, Sweden

Gudrun Sjödén

  • Pattern mixing
  • Natural materials
  • Relaxed layering

Gudrun Sjödén registered her own label in 1974 after textile studies and experience in fashion companies. Natural materials, comfortable movement and vivid combinations of stripes and patterns shaped the first collections.

Five looks to know

Edefors patterned organic-cotton dress, green sea glass — Gudrun Sjödén, Date not documented

Collection selection

Edefors patterned organic-cotton dress, green sea glass

Date not documented

A published clothing design associated with Gudrun Sjödén.

Gudrun Sjödén — official product photography
Yellow and grey striped essential dress — Gudrun Sjödén, Date of pictured edition not documented

Collection selection

Yellow and grey striped essential dress

Date of pictured edition not documented · Essential stripes

The repeated pattern gives this representative design a clear graphic identity.

gudrunsjoden.com; photographer not identified on retrieved page
Rose-patterned Frida Kahlo dress — Gudrun Sjödén, 2006

Collection selection

Rose-patterned Frida Kahlo dress

2006 · Tribute to Frida Kahlo

A representative dress that makes the designer’s approach to silhouette visible.

gudrunsjoden.com; photographer not identified on retrieved page
Orange hooded coat with striped trousers — Gudrun Sjödén, Shown 2011

Collection selection

Orange hooded coat with striped trousers

Shown 2011 · 35th anniversary retrospective show

The repeated pattern gives this representative design a clear graphic identity.

gudrunsjoden.com; photographer not identified on retrieved page
Uniqum patterned sleeveless dress — Gudrun Sjödén, 2023

Collection selection

Uniqum patterned sleeveless dress

2023 · UNIQUM

A representative dress that makes the designer’s approach to silhouette visible.

gudrunsjoden.com; photographer not identified on retrieved page

Collections & archive pieces

1 collections represented · 1 piece

Selected work

1 piece

About Gudrun Sjödén

Her approach treats each garment as part of a flexible wardrobe, drawing ideas from nature, travel and craft traditions while using colour to make everyday clothing expressive and personal.