Fashion Nerds

Stockholm, Sweden

Gunilla Pontén

  • Playful colour
  • Youthful tailoring
  • Unexpected material combinations

Gunilla Pontén moved from modelling and fashion studies into design, presenting her first collection in 1955. She challenged conventional Swedish clothing with playful colours, unexpected combinations and a youthful attitude.

Portrait of Gunilla Pontén
Lars Nordin/Nordin Nilson, Nordiska museet · CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/

Five looks to know

Black trouser suit — Gunilla Pontén, Date not documented

Collection selection

Black trouser suit

Date not documented · Gunilla Pontén

Black trouser suit with a buttoned jacket and pockets, documented as a Gunilla Pontén byxdräkt in the Bukowskis auction archive.

Bukowskis auction house
Peach and gray ensemble — Gunilla Pontén, Date not documented

Auction catalogue photograph

Peach and gray ensemble

Date not documented · Gunilla Pontén

A peach and gray ensemble from a catalogued group of Gunilla Pontén garments.

Gomér & Andersson Linköping / Auctionet
Blue skirt and shoulder bag — Gunilla Pontén, Date not documented

Auction catalogue photograph

Blue skirt and shoulder bag

Date not documented · Gunilla Pontén

Blue skirt and a shaped shoulder bag photographed together in a Gunilla Pontén auction lot.

Gomér & Andersson Linköping / Auctionet
Lavender separates — Gunilla Pontén, Date not documented

Auction catalogue photograph

Lavender separates

Date not documented · Gunilla Pontén

Lavender skirt and coordinating upper garment photographed laid flat in a Gunilla Pontén auction lot.

Gomér & Andersson Linköping / Auctionet
Yellow ruffled dress — Gunilla Pontén, Late 20th century

Auction catalogue photograph

Yellow ruffled dress

Late 20th century · Gunilla Pontén

Yellow long-sleeved V-neck dress with a tiered ruffled skirt; its Gunilla Pontén label is also photographed in the auction catalog.

Göteborgs Auktionsverk / Auctionet

Collections & archive pieces

1 collections represented · 1 piece

Selected work

1 piece

About Gunilla Pontén

Trouser suits, minidresses and long cardigans appeared in materials ranging from ribbed knit to raw silk, while work for manufacturers, stage and film extended her influence beyond her own collections.