
Leather trench coat and leather cap
Jimi Vain · Spring/Summer 2026
Helsinki, Finland
Jimi Vain uses clothing as a way to communicate ideas formed through popular culture and life outside established fashion centers. His VAIN project became a label cofounded with Roope Reinola in 2022.


Collection selection
Spring/Summer 2026
A documented look from Spring/Summer 2026.
Wera Nowak / VAIN
Collection selection
VAIN Autumn/Winter 2023
Compact proportions make the cut of this garment especially clear.
Samuli Vienola / Courtesy of VAIN / Vogue
Collection selection
VAIN Autumn/Winter 2023
A representative dress that makes the designer’s approach to silhouette visible.
Samuli Vienola / Courtesy of VAIN / Vogue
Collection selection
VAIN Autumn/Winter 2023
A distinct representative design documented in the cited collection or official catalog.
Samuli Vienola / Courtesy of VAIN / Vogue
Collection selection
VAIN Autumn/Winter 2023
A representative dress that makes the designer’s approach to silhouette visible.
Samuli Vienola / Courtesy of VAIN / Vogue1 piece

Jimi Vain · Spring/Summer 2026
Its dark visual language is offset by a recurring heart motif, while projects such as garments remade from McDonald’s uniforms bring reuse into the design process.