
Dark floral day dress
Lena Hoschek · 2013
Vienna, Austria
Lena Hoschek founded her label in Graz in 2005, initially sewing the collections herself. Her feminine silhouettes draw on vintage dress and traditional craftsmanship, with cinched waists, full skirts and rich patterns; the ribbon skirt became a recognizable signature.
Lena Hoschek

Collection selection
Fall 2013 Ready-to-Wear
Dark floral day dress from Fall 2013 Ready-to-Wear. This Berlin runway selection demonstrates Hoschek’s waist-focused silhouettes and decorative approach to fabric.
Lena Hoschek / Courtesy of Mercedes-Benz Fashion
Collection selection
Fall 2013 Ready-to-Wear
Gold blouse and black skirt from Fall 2013 Ready-to-Wear. This Berlin runway selection demonstrates Hoschek’s waist-focused silhouettes and decorative approach to fabric.
Lena Hoschek / Courtesy of Mercedes-Benz Fashion
Collection selection
Fall 2013 Ready-to-Wear
Decorated dark jacket and red trousers from Fall 2013 Ready-to-Wear. This Berlin runway selection demonstrates Hoschek’s waist-focused silhouettes and decorative approach to fabric.
Lena Hoschek / Courtesy of Mercedes-Benz Fashion
Collection selection
Fall 2013 Ready-to-Wear
Red satin evening gown from Fall 2013 Ready-to-Wear. This Berlin runway selection demonstrates Hoschek’s waist-focused silhouettes and decorative approach to fabric.
Lena Hoschek / Courtesy of Mercedes-Benz Fashion
Collection selection
Fall 2013 Ready-to-Wear
Olive and black lace skirt ensemble from Fall 2013 Ready-to-Wear. This Berlin runway selection demonstrates Hoschek’s waist-focused silhouettes and decorative approach to fabric.
Lena Hoschek / Courtesy of Mercedes-Benz Fashion1 piece