Fashion Nerds

Maija Isola

  • Printed textile design
  • Abstract florals
  • Geometric rhythms

Maija Isola (1927–2001) was a Finnish textile designer and painter whose work helped define Marimekko’s visual identity. She began designing printed fabrics for Printex, Marimekko’s predecessor, in 1949 and continued with the company until 1987, creating more than 500 patterns.

Marimekko designer biography

Five looks to know

Unikko printed cotton textile sample card — Maija Isola, 1960–1979

Collection selection

Unikko printed cotton textile sample card

1960–1979

This Powerhouse sample card documents Unikko, the floral textile design attributed to Maija Isola.

Powerhouse
Putkinotko furnishing fabric — Maija Isola, 1960s

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Putkinotko furnishing fabric

1960s · Victoria and Albert Museum collection; original collection not stated

Fine plant silhouettes make a repeated textile pattern feel like a dense stand of stems.

© Victoria and Albert Museum, London
Citrus furnishing fabric — Maija Isola, 1956

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Citrus furnishing fabric

1956 · Victoria and Albert Museum collection; original collection not stated

Radial circles turn the structure of sliced fruit into a lively geometric repeat.

© Victoria and Albert Museum, London
Norsut furnishing fabric — Maija Isola, 1956

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Norsut furnishing fabric

1956 · Victoria and Albert Museum collection; original collection not stated

Repeated framed elephants give the textile a narrative, almost theatrical pattern.

© Victoria and Albert Museum, London
Lokki cotton fabric — Maija Isola, Pattern designed 1961; photographed printing undated

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Lokki cotton fabric

Pattern designed 1961; photographed printing undated · Marimekko textile designs

Broad waves turn the changing shadows of curtain folds into an abundant, rhythmic repeat.

Marimekko; photographer not stated

Collections & archive pieces

1 collections represented · 1 piece

Selected work

1 piece

About Maija Isola

Drawing on nature, folk art, modern painting and travel, she moved between organic forms and bold geometric rhythms. Her designs include the waves of Lokki (1961), the rippling circles of Kaivo (1964) and Unikko (1964), an abstract poppy that became a signature Marimekko print. Alongside her textile work, Isola painted throughout her life. Her patterns continue to appear in new variations and newly produced fabrics, extending a practice that brought painting and textile printing into close conversation.