Fashion Nerds

Gothenburg, Sweden

Maria Erixon

  • Denim construction
  • Signature pocket stitching
  • Organic cotton

Maria Erixon founded Nudie Jeans with Joakim Levin in 2001 after experience at JC and Lee. She developed the label's recognisable back-pocket stitching by drawing an elongated initial by hand and choosing orange thread to distinguish the jeans.

Portrait of Maria Erixon
Emelie Asplund · Copyrighted; see source terms.

Five looks to know

Steady Eddie II Dry Selvage jeans — Maria Erixon, Date not documented

Collection selection

Steady Eddie II Dry Selvage jeans

Date not documented

A representative denim design from the label co-founded by Maria Erixon.

Nudie Jeans
Faded denim trucker jacket — Maria Erixon, Spring/Summer 2010

Collection selection

Faded denim trucker jacket

Nudie Jeans Spring/Summer 2010

A representative look from Nudie Jeans during founder Maria Erixon’s tenure as designer, documented in the Spring/Summer 2010 lookbook.

Nudie Jeans Spring/Summer 2010 lookbook, via Denimaniac; photographer not identified
Olive long coat with dark trousers — Maria Erixon, Spring/Summer 2010

Collection selection

Olive long coat with dark trousers

Nudie Jeans Spring/Summer 2010

A representative look from Nudie Jeans during founder Maria Erixon’s tenure as designer, documented in the Spring/Summer 2010 lookbook.

Nudie Jeans Spring/Summer 2010 lookbook, via Denimaniac; photographer not identified
Denim bomber jacket with contrasting brown sleeves — Maria Erixon, Spring/Summer 2010

Collection selection

Denim bomber jacket with contrasting brown sleeves

Nudie Jeans Spring/Summer 2010

A representative look from Nudie Jeans during founder Maria Erixon’s tenure as designer, documented in the Spring/Summer 2010 lookbook.

Nudie Jeans Spring/Summer 2010 lookbook, via Denimaniac; photographer not identified
Navy cardigan and grey trousers — Maria Erixon, Spring/Summer 2010

Collection selection

Navy cardigan and grey trousers

Nudie Jeans Spring/Summer 2010

A representative look from Nudie Jeans during founder Maria Erixon’s tenure as designer, documented in the Spring/Summer 2010 lookbook.

Nudie Jeans Spring/Summer 2010 lookbook, via Denimaniac; photographer not identified

Collections & archive pieces

1 collections represented · 1 piece

Selected work

1 piece

About Maria Erixon

Her practice combines a close understanding of denim construction with an early commitment to working conditions and organically grown cotton.