Fashion Nerds

Finland

Ritva Falla

  • Businesswear
  • Printed textiles
  • Durable everyday clothing

Ritva Falla became known for businesswear and printed textiles designed for Marimekko, then developed a label under her own name. Her later work questioned the pressure to produce ever more clothing, leading her toward the Kuusama project.

Portrait of Ritva Falla
Courtesy Ornamo · Copyrighted; see source terms.

Five looks to know

Kuusama — Lavender shirt and trousers — Ritva Falla, Spring/Summer 2021

Collection selection

Kuusama — Lavender shirt and trousers

Kuusama Spring/Summer 2021

Lavender shirt and wide trousers with a matching hat. Designed by Ritva Falla for Kuusama after her departure from her former namesake label.

Ritva Falla / Kuusama
Kuusama — Floral shirt dress — Ritva Falla, Spring/Summer 2021

Collection selection

Kuusama — Floral shirt dress

Kuusama Spring/Summer 2021

Floral shirt dress from Ritva Falla’s inaugural Kuusama spring/summer collection, photographed for the 2021 Fashion Finland interview.

Ritva Falla / Kuusama
Kuusama — Black dress and trousers — Ritva Falla, Spring/Summer 2021

Collection selection

Kuusama — Black dress and trousers

Kuusama Spring/Summer 2021

Black sleeveless dress worn over trousers, photographed for the 2021 Fashion Finland interview about Falla’s new Kuusama label.

Ritva Falla / Kuusama
Kuusama — Birgit dress — Ritva Falla, Summer 2023

Collection selection

Kuusama — Birgit dress

Kuusama Summer 2023

Birgit dress from Ritva Falla’s Kuusama summer collection, photographed in a firsthand visit to the collection.

Naiselo / Lily; individual photographer not identified
Kuusama — Sofie dress — Ritva Falla, Spring/Summer 2023

Collection selection

Kuusama — Sofie dress

Kuusama Spring/Summer 2023

Sofie crepe-viscose dress with an apricot and lavender print, gathered hem and detachable slip, by Ritva Falla’s Kuusama.

Kuusama / Maripuoti; photographer not identified

Collections & archive pieces

1 collections represented · 1 piece

Spring/Summer 2021

1 piece

About Ritva Falla

Across these stages, she has emphasized durable garments and a personal relationship with the clothes people choose to keep.