
Lavender shirt and wide trousers with matching hat
Ritva Falla · Spring/Summer 2021
Finland
Ritva Falla became known for businesswear and printed textiles designed for Marimekko, then developed a label under her own name. Her later work questioned the pressure to produce ever more clothing, leading her toward the Kuusama project.


Collection selection
Kuusama Spring/Summer 2021
Lavender shirt and wide trousers with a matching hat. Designed by Ritva Falla for Kuusama after her departure from her former namesake label.
Ritva Falla / Kuusama
Collection selection
Kuusama Spring/Summer 2021
Floral shirt dress from Ritva Falla’s inaugural Kuusama spring/summer collection, photographed for the 2021 Fashion Finland interview.
Ritva Falla / Kuusama
Collection selection
Kuusama Spring/Summer 2021
Black sleeveless dress worn over trousers, photographed for the 2021 Fashion Finland interview about Falla’s new Kuusama label.
Ritva Falla / Kuusama
Collection selection
Kuusama Summer 2023
Birgit dress from Ritva Falla’s Kuusama summer collection, photographed in a firsthand visit to the collection.
Naiselo / Lily; individual photographer not identified
Collection selection
Kuusama Spring/Summer 2023
Sofie crepe-viscose dress with an apricot and lavender print, gathered hem and detachable slip, by Ritva Falla’s Kuusama.
Kuusama / Maripuoti; photographer not identified1 piece

Ritva Falla · Spring/Summer 2021
Across these stages, she has emphasized durable garments and a personal relationship with the clothes people choose to keep.