Fashion Nerds

Helsinki, Finland

Sasu Kauppi

  • Experimental sportswear
  • DIY details
  • Streetwear

Sasu Kauppi reworks athletic clothing through a rough-edged, do-it-yourself sensibility shaped by youth and music cultures. He established his namesake label in Helsinki in 2011 after studying at Central Saint Martins.

Portrait of Sasu Kauppi
Atte Makkonen · Copyrighted; see source terms.

Five looks to know

Layered white menswear ensemble — Sasu Kauppi, Autumn/Winter 2013

Collection selection

Layered white menswear ensemble

Autumn/Winter 2013

A documented example from the designer’s clothing collections.

Jukka Ovaskainen / Dazed
Dark graphic ensemble — Sasu Kauppi, Autumn/Winter 2013

Collection selection

Dark graphic ensemble

Autumn/Winter 2013

A distinct representative design documented in the cited collection or official catalog.

Jukka Ovaskainen / Dazed
Navy coat with white shoulder panels — Sasu Kauppi, Autumn/Winter 2013

Collection selection

Navy coat with white shoulder panels

Autumn/Winter 2013

This outer layer documents the designer’s approach to proportion and structure.

Jukka Ovaskainen / Dazed
Monokini 2.0 one-breast swimsuit — Sasu Kauppi, 2013

Collection selection

Monokini 2.0 one-breast swimsuit

2013 · Monokini 2.0

A distinct representative design documented in the cited collection or official catalog.

Katriina Haikala, Vilma Metteri and Pinja Valja / Monokini 2.0
Burgundy-and-black coat (left look) — Sasu Kauppi, 2014; season not individually identified

Collection selection

Burgundy-and-black coat (left look)

2014; season not individually identified · 2014 lookbook selection

This outer layer documents the designer’s approach to proportion and structure.

Sasu Kauppi lookbook via Metal Magazine; page credits Osma Harvilahti and Diana Luganski

Collections & archive pieces

1 collections represented · 1 piece

Autumn/Winter 2013

1 piece

About Sasu Kauppi

His later projects under SSSU extend fashion into music and visual experimentation, reflecting an interest in how clothing interacts with other forms of popular culture.