Fashion Nerds

Thebe Magugu

  • Narrative fashion
  • Contemporary African design

Thebe Magugu turns research into clothes and publishing. His South African practice uses fashion to hold personal and collective histories in view while building a wardrobe for contemporary life.

Official website

Five looks to know

Thebe Magugu — Look 1 — Thebe Magugu, Spring 2024 Ready-to-Wear

Collection selection

Thebe Magugu — Look 1

Spring 2024 Ready-to-Wear

Representative look from the Spring 2024 Ready-to-Wear collection.

Courtesy of Thebe Magugu
Thebe Magugu — Look 5 — Thebe Magugu, Spring 2024 Ready-to-Wear

Collection selection

Thebe Magugu — Look 5

Spring 2024 Ready-to-Wear

Representative look from the Spring 2024 Ready-to-Wear collection.

Courtesy of Thebe Magugu
Thebe Magugu — Look 9 — Thebe Magugu, Spring 2024 Ready-to-Wear

Collection selection

Thebe Magugu — Look 9

Spring 2024 Ready-to-Wear

Representative look from the Spring 2024 Ready-to-Wear collection.

Courtesy of Thebe Magugu
Thebe Magugu — Look 13 — Thebe Magugu, Spring 2024 Ready-to-Wear

Collection selection

Thebe Magugu — Look 13

Spring 2024 Ready-to-Wear

Representative look from the Spring 2024 Ready-to-Wear collection.

Courtesy of Thebe Magugu
Thebe Magugu — Look 17 — Thebe Magugu, Spring 2024 Ready-to-Wear

Collection selection

Thebe Magugu — Look 17

Spring 2024 Ready-to-Wear

Representative look from the Spring 2024 Ready-to-Wear collection.

Courtesy of Thebe Magugu

Collections & archive pieces

1 collections represented · 1 piece

Spring 2024 Ready-to-Wear

1 piece

About Thebe Magugu

Magugu won the LVMH Prize in 2019. Alongside his ready-to-wear collections, he publishes Faculty Press, an annual zine bringing together voices from South Africa, Africa and their diasporas. Publishing provides another setting for the cultural research that runs through the clothing.

The spring 2024 collection represented here addressed Saartje Baartman’s life and exploitation. Magugu worked with illustrator Phathu Membwilwi on imagery used in its prints, while high necklines and controlled shapes brought historical references into contemporary silhouettes. That collection is one specific project within a wider career; it should not stand in for all of his work or for South African fashion as a whole.