Fashion Nerds

Teddy boy

Young British men made Edwardian references their own through long jackets, narrow trousers and sculpted hair. Street style helped shift fashion’s authority toward youth.

Long tailored jackets with velvet collarsNarrow trousersGreased quiffs

About Teddy boy

Teddy boy style emerged in Britain in the early 1950s when young working-class men adapted the New Edwardian tailoring associated with Savile Row. Long jackets, velvet collars, narrow trousers and carefully shaped quiffs gave the look its recognizable character. These young men used distinctive clothes and accessories to express a shared identity, making youth culture an increasingly visible force in fashion. Roger Mayne’s photographs document the style on London streets, beyond the world of couture salons.

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