Fashion Nerds

Peacock Revolution

Velvet, vivid prints and frills enlarged the possibilities of menswear. London’s fashionable young men used ornament to challenge the restraint of the business wardrobe.

Vivid prints and rich texturesDecorative shirts and tiesExpressive men’s tailoring
Striped double-breasted corduroy suit, Mr Fish, About 1968

Striped double-breasted corduroy suit

Mr Fish · About 1968

Mr Fish’s striped double-breasted corduroy suit, dated about 1968, illustrates the Peacock Revolution’s expressive menswear.

Materials: Corduroy

Explore the original record © Victoria and Albert Museum, London / Mr Fish

About Peacock Revolution

The Peacock Revolution made flamboyance a central part of 1960s menswear. London boutiques expanded the male wardrobe with vivid prints, velvet, frills, decorative ties and sharply cut suits. Designers and retailers including John Stephen, Michael Fish and Tom Gilbey challenged the restrained business uniform, drawing energy from music, youth culture and changing ideas about masculinity. It overlapped with Mod and hippie dressing, but its particular focus was the newly conspicuous male dresser: a modern dandy using color, texture and ornament.

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