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1960s
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Mod

Smart tailoring and graphic short dresses gave London youth a striking visual language. Music and boutique culture helped carry Mod’s precise, energetic look into wider fashion.

Short, simple silhouettesGraphic colour and contrastSlim, clean lines

About Mod

Mod fashion made clean lines, short lengths and emphatic colour part of a new youth identity. Its London roots connected smart dressing with music and the social life of boutiques. Minidresses and simple shifts gave women an energetic alternative to the more formal wardrobes of the early decade; slim tailoring was central to menswear.

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V&A: An introduction to 1960s fashionFIT Fashion History Timeline: 1960–1969
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